"Indiana: Hay Rides!"
Thursday, April 20, 2006
Everything with Daylight Saving Time has panned out here in the flatlands. All of the confused locals attended seminars where they were given detailed instructions on how to make their clocks "spring" forward for the summer and how the process did not actually involve the use of a spring as it was only a play on words.
I know I sound like a child who has just learned how to fit a triangular block into a triangular hole, but I really like DST. I would even venture to say that I heart daylight savings and would like to hunt down the leader of every special interest group that has been preventing the change for so many decades. I know a lot of people hate DST, but I have been in the voided land of no clock changes and would never go back. People have written deep seeded hatred novels about getting DST repealed. What a waste of time. Be careful because these writers are probably pandering to their vampire lords who feast on earlier sunsets.
Step one: Move.
Well there is more exciting news. In addition to getting a new time scheme, my state is also getting a new slogan to attract tourists. The slogan is:
RESTART YOUR ENGINES!
At first glance one may think that this means that as soon as you cross the Indiana border that your engine will suddenly cease to run and you will have to walk to the nearest border town household (read: shanty) to ask them to make it work. When he tells you it will take a week to fix it you can spend your time wandering around the one stoplight town while you stay at the Motel 6 and touch all of the trinkets on the dirty shelves at the thrift shop where failed retail products go to die.
That is not the goal of the slogan at all. The politicians want to remind the entire world that we race cars in one city a few times a year and that we like to think about cars so much that we now pass out a NASCAR driver to each newborn baby. The doctor sticks a stock car sticker number on your birth certificate and that is your driver for life. I think the slogan also implies something about dirt roads, lots of beer drinking, fat people, and hay rides in the the fall, but I can't directly correlate the engine slogan to those.
I thought that "Recharge your Engines" would have made a better slogan. "Come here and relax because we have beautiful state parks," they'd say. Of course this idea would be thrown out right away since you can't really charge an engine...
...unless it's electric.
People would come from all over the world to witness the great battery chargers where they could refill their electric motors indefinitely. They would come for the recharge but stay for the exciting Electric Hybrid race where there are thousands of RV's parked on the dirt lots and lots of fat people drink beer and go on hay rides.
It is a really stupid slogan but if it means more hay rides and beer then I am all for it.
posted by Ghengis @ 10:23 PM,
